about-linda

Linda’s curiosity to learn about and understand people has resulted in a fulfilling career with never a dull moment. She’s worked with clients in Canada, the US and Asia on consumer insights, product innovations and corporate strategies.

Right out of university, Linda got paid to be nosy – uncovering stories as a TV Researcher at Channel NewsAsia. Her interest in consumer behaviour led her to Nielsen where she managed Fortune 500 clients’ consumer, product and brand insights activities.  Riding the wave of what makes people tick, Linda was intrigued by the often-regarded taboo topic of money. She explored gaming behavior as Team Leader, Research at the BC Lottery Corporation before delving into consumer finances as Director, Research and Products at Coast Capital Savings. The enjoyment of working with a variety of clients in a broad spectrum of industries inspired her to launch Linda W. Young + Associates, a research and planning company with clients in Canada, the US, and Asia.

“…the most rewarding work has been seeing – firsthand – the power of people coming together to find common ground, generate ideas, and build real business solutions and outcomes.”

While her career has allowed Linda to connect the dots of consumer behavior to design products and corporate strategies, the most rewarding work has been seeing – firsthand – the power of people coming together to find common ground, generate ideas, and build real business solutions and outcomes. Her pursuit to create meaningful outcomes through diverse perspectives has compelled her to create Ponderpickle. As the Founder, Linda is able to draw upon her extensive experiences to help companies achieve their organizational goals, while still having the flexibility to advise non-profit organizations like XYBOOM Intergenerational Organization and Dream to Learn, both of which focus on bringing people together to collaborate and foster shared ideas to make the world a better place. All of which is an exciting adventure for Linda.

A selection of clients Linda has consulted with include:

Customer Strategy Development
Customer Segmentation Research and Analysis
Viewership Strategic Planning
Customer Research; Strategic Planning
Customer Segmentation Research
Customer Satisfaction Research
Customer User Research
Donor Segmentation
Product Portfolio Analysis
Product Testing
Insights Publications & Innovation Advisory
Product Innovation Workshops